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Garry Embleton | Co-Founder & Chief Executive Officer of JAG Provisions

Interviewed by Traci Gentry

We welcome Garry Embleton, Co-Founder and Chief Executive Officer of JAG Provisions for a raw conversation on the turning points in his life that got him to where he is now and what drives him to keep going.


Garry is a seasoned global CPG executive, experienced in both Fortune 500 and disruptive, high-growth companies. He brings a unique perspective to strategy, culture, sustainability, and operational execution. Garry has spent the past 8 years in diverse general management and CEO roles focused on eCommerce and retail businesses, with a consistent theme of transforming supply chains into a competitive advantage.

Garry is currently in launch mode as the Co-Founder and Chief Executive Officer at JAG Provisions. JAG is a company whose mission is to create a healthy-for-you brand that lives at the intersection of health and convenience. JAG is building out a portfolio of products that are made from real and nutrient-dense ingredients, are minimally processed, and are healthy, convenient, and delicious. Launched in Jan 2022, Jag Provisions was created from the acquisition and fusing of two better-for-you brands in the oatmeal and collagen protein bar space. The business is currently 70% DTC, with a primary growth strategy that is based on retail and food service expansion.

Prior to JAG, Garry was the CEO of Belcampo, a premium, regenerative organic meat company. There he led strategy, planning, and execution and was instrumental in taking the firm from a farm-to-table restaurant company to an omnichannel retail and DTC eCommerce business. Previous to that, Garry had successful turns at Method Products (COO), SC Johnson (CPO), and Proctor & Gamble (multiple roles).

We hope you enjoy our raw conversation with Garry.

Editing and sound mixing of this episode was done by Clara Ernoult.