to us

New York
250 Park Avenue,
14th Floor New York City, NY 10177

22 Thorndal Circle,
3rd Floor Darien, CT 06820

23 rue du Mail
75002 Paris – France

your strategic partner helping you validate your strategy and associated capabilities

commercial capability suite

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Perpetual offers a commercial capability platform designed to elevate any team or organization to the next level of growth. Our approach focuses on creating win-win strategic partnerships, thereby building sustainable “lifetime” client value for the business.

As part of this offering, we provide support around sales processes, frameworks, and the skills required to enhance commercial capabilities. Additionally, based on the firm’s level of “commercial maturity,” we work to align the culture and associated behaviors, symbols, and processes to ensure that these efforts are sustainable and impactful.

For many professional service firms, the key is in making that transition from purely a technical expert in a given practice area to a business partner to which clients can rely.  It’s a mindset shift that is difficult to make for anyone.  Our background in organizational psychology, cultural anthropology, and behavioral economics certainly supports this need, and is augmented with our backgrounds in commercial leadership roles.


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Onboarding gets your employees off to the right start. The first few days at any company are incredibly important, as the tone is set for the rest of an employee’s time there. Let us help you set up your employees for success by designing a thoughtful, comprehensive Onboarding program for them, so they can hit the ground running and shorten the time they need to become effective and impactful.

new leader assimilation program

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The goal of new leader assimilation is to introduce and incorporate a leader into the connections and culture of their new team. When done well, assimilation of new leaders balances expectations and preferences and removes obstacles to success for the new leader and the team members.

building a talent acquisition function

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The competition for game-changing talent and the way that companies think about attracting great people has resulted in a paradigm shift. No longer is recruiting just one part of the human resources stable. It has split out entirely into its own area of expertise and it has become a leading function of any organization. Talent acquisition is about positioning yourself strategically as an organization to attract the best talent, and then adapting to the changing market circumstances to close on those hires. Talent acquisition is tied into the strategic directives of the organization. Perpetual supports clients in designing, building and launching talent acquisition functions and teams.

leadership development program

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Perpetual’s Leadership Development Programs expedite the growth of your key leaders. Each program assists executives in clarifying priorities, motivating others, cultivating an innovative climate, driving strategic expansion, and fostering successful corporate cultures. We facilitate the development of leaders at all levels, ensuring that your organization experiences change throughout, now and in the future, transforming the entire company.

From highly tailored immersive experiences for CEOs to self-directed, scalable development for first-line managers, we design impactful learning journeys and personalized coaching solutions that instigate genuine behavioral changes. By nurturing leaders at every level, comprehensive transformation can be achieved. Our development journeys focus on the specific skills and tools required for emerging and mid-level leadership roles. We integrate assessments, development initiatives, and coaching to deliver personalized journeys at scale, offering a seamless learning experience for both employees and their managers.

The five components of the Perpetual leadership development program encompass communication, coaching, accountability, influence and negotiation, and change management. These skills equip leaders with the essential abilities to foster meaningful relationships, strategize effectively, and adapt to changing circumstances. Perpetual programs incorporate simulations, experiential activities, and case studies to help leaders unlock their full potential. Additionally, more targeted programs delve into leading innovation, talent development and empowerment, inspiring collaboration, and teamwork, mastering the art and science of negotiation, and leveraging data analytics for informed decision-making.

critical role assessment & development

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Workforce planning involves ensuring that your organization is set to deliver on its value promise; this involves ensuring that ‘critical roles’ in driving the value are identified and filled with your best people.  Perpetual works to support this process, assess talent in various roles, and accelerate their development to deliver maximum value.

performance management

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Performance management is about ensuring people know what is expected of them—inclusive of the “what” (business objectives) and the “how” (values/behaviors), and ensuring they get feedback on where they stand and are recognized/rewarded accordingly.  Perpetual brings a unique approach to performance management that is based on science and challenges legacy approaches still in place today.

culture and wellbeing

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Culture and wellbeing have a significant impact on individuals and organizations. The shared beliefs, values, and practices of a group or organization play a key role in shaping the experiences and behaviors of the people who belong to it and have a significant impact on an individual’s physical, mental, and emotional health. A positive work culture provides support, recognition, and opportunities for growth, which leads to increased job satisfaction and productivity.

employer branding

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The way a company presents itself to potential employees and communicates its values, culture, and working environment are vitally important because it can affect a company’s ability to attract and retain top talent. A strong employer brand can make a company more appealing to job seekers and make it stand out from its competitors. To help you build a strong employer brand, we support you in creating a positive and inclusive work culture, identifying your distinctive competitive benefits, and promoting your unique value proposition to potential employees.