Perpetual: is proud to announce the placement of Aran Smith as the VP of Sales at Juliet Wines, a revolutionary brand of luxury boxed wines. Founders Allison Luvera and Lauren De Niro Pipher discovered that glass bottles and their transport are the two largest contributors to wine’s carbon footprint, they set out to reshape the category with an unmatched commitment to sustainability. Combining their diverse experience at iconic brands including Perrier-Joüet, Virgin Galactic, and Vogue, the duo brings their rich backgrounds in sales, marketing, and alcoholic beverage to the table.
Joining Juliet as VP of Sales, Aran is an experienced sales executive with a demonstrated history of working in the wine, spirits and ready-to-drink industries across the US. Throughout her 20 years in the Alcohol Beverage industry, Aran’s background includes experience at Rodney Strong Wine Estates, Terlato Wines International, Pernod Ricard, Atomic Brands and most recently Thomas Ashbourne Craft Spirits. She is a results-oriented leader with proven success in distributor management, contract negotiations, field marketing, market development, P&L ownership, and operations. Aran also has a proven track record in identifying & developing talent while empowering her teams to ensure collaboration and cohesion across all levels of the organization.
Congratulations to Aran and good luck to her in her new role.