Traci Gentry brings 25 years of brand marketing experience as well as 5+ years of executive recruiting experience to Perpetual. Traci was Vice President of Marketing at BIC Consumer Products USA, where she led a team of 25 marketers and brand designers across three diverse consumer categories. Prior to joining BIC, Traci was Director of Global Chocolate Innovation at The Hershey Company, where she spent twelve years in progressive brand management and innovation leadership roles. She also worked at Reebok International for seven years on the Women’s Sports & Fitness and Walking businesses. In between her marketing and recruiting careers, Traci co-owned a retail and online handmade jewelry business and still enjoys making jewelry for herself and as gifts. Traci has deep experience building and leading high-performing teams, as well as a strong track record of people leadership and development. These experiences give her a unique perspective on both client and candidate needs across talent acquisition, people development, and coaching disciplines.
Traci is a graduate of Dartmouth College, where she majored in English and studied in Lyon, France, and she has remained involved at Dartmouth as an alumni interviewer, class agent, class steward, and currently as President of her class. She also holds an MBA with a concentration in Marketing from Boston College. Traci grew up in Boston and lives in Monroe, CT with her husband Scott and two children, Braedon and Carina.