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Peter J. McDonough

Non-Executive Board Advisor

Peter McDonough currently serves on the Board of Directors as a Non-Executive for Perpetual – The Consumer Brands Talent Advisory Firm.  In addition, he works as an independent consultant following an extensive corporate career leading international consumer marketing organizations. He brings innovative thinking to transform business performance from his experiences leading global organizations in industries such as Personal Care Products, Consumer Household Appliances, Power Tools and Beverage Alcohol. His success in leading a diverse portfolio of businesses over the past 30 years demonstrates his agility to quickly analyze new industry dynamics, strategically evaluate competitive practices and craft business plans leveraging new growth drivers and organizational capabilities. Peter is skilled in defining a clear vision and communicating business plans for success, prioritizing resources and engaging functional teams to break down organizational barriers that compromise focus and execution. He develops cultures that value accountability, diversity of thought and discipline for operational excellence.

In his most recent corporate role Peter served as President, Chief Marketing and Innovation Officer for Diageo North America. In this role, Peter transformed and built the marketing and product development organizations with new capabilities, a more focused strategic outlook and business plan that delivered accelerated growth and positioned Diageo as the industry leader in product innovation. As a member of the NA Executive Team, he played a key role in developing organizational strategy and growth targets for Diageo’s most important global region.

With professional experiences spanning from his role as a university professor in New Zealand to his responsibilities as a C Suite executive leading global organizations, Peter balances his drive for building teams that are focused and accountable for delivering growth metrics with the need to foster an inclusive environment where each team member feels valued in delivering the company’s mission.

In his diverse career, Peter has worked in six different industries and successfully led organizations on three continents. After teaching at The University of Canterbury’s Graduate School of Business in New Zealand, Peter relocated his family to Switzerland to serve as Procter & Gamble’s Vice President of European Marketing for Duracell Batteries and Braun Appliances. Prior to his overseas roles, Peter served as Gillette’s head of North American Marketing where he led the brand marketing organization for the company’s flagship Blade/Razor and Personal Care Business. Earlier in his career, he served as Director of North American Marketing at Black & Decker where he was involved in launching the DeWalt Power Tool Company. Peter began his career after college working in a steel mill on the shores of Lake Erie as a management trainee in Labor Relations.

Peter is an alumnus of Cornell University and holds a Masters of Business Administration from the Wharton School of Business. He currently serves on the Board Of Directors of Providence Equity Partners’ Benefit Street RFT, The Pi Group, Effie’s Worldwide, Inc, The Splash Beverage Group and on the Advisory Boards of IgnitionOne Interactive Inc., Viridian Capital Advisors and SX Liquors LLC. Peter previously served on the RFT Board of AR Global Investments LLC and not for profit organizations such as The AdCouncil of America and The Children’s Trust Fund of Massachusetts.