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Duke Maines


Duke Maines has a history of success in enabling people and businesses to unlock opportunities to transform their organizations.  

As a commercial leader, Duke built and led what is widely considered the best sales organization in the beer industry at Boston Beer Company—brewers of Samuel Adams.  After starting his own brewery, he established Oregon Ale & Beer Co. as a top ten craft brand within just one year.  All of this came after he paid his own way through University from the proceeds of a start-up t-shirt company.   

Recognizing his true passion—and personal purpose—he began a career in learning and development which led to critical experiences in all areas of OD including leadership development, talent management, recruiting, workforce planning, change management, and internal communications.  In this capacity, Duke has led change management efforts of two of the largest mergers in history as well as found unique and creative ways to help companies tap into their core purpose to accelerate culture transformation efforts.

Duke is an organizational psychologist who is known for introducing provocative interventions in an effort to accelerate change in organizations that offer products or services to which he is personally passionate.  He has over 25 years of leadership development and change experience and has taught at such reputable institutions as INSEAD and Wharton.

His past positions include the Chancellor of Challenge, Emir of Excellence, Optimus Prime of Talent Maximization, and the Dark OverLord of Learning.  These “official” titles provide a sense of the style, passion, and energy, Duke brings to any organization—especially those who want to enjoy life whilst they deliver exceptional results