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Perpetual: Reads | Will It Make the Boat Go Faster?

Our series of book recommendations to empower talent and fuel brands.

Will It Make the Boat Go Faster?

Why Perpetual recommends it

Ben Hunt-Davis and Harriet Beveridge’s Will It Make the Boat Go Faster? tells the story of the British men’s rowing eight’s run to Olympic gold, built around one relentlessly simple filtering question the team applied to every decision, training method and behaviour: will it make the boat go faster?

The power of the question is its brutal simplicity: it cuts through office politics, tradition for tradition’s sake, and personal preference, forcing every choice back to whether it actually serves the shared goal, not whether it feels comfortable or familiar.

The authors translate the rowing lessons directly into business and leadership contexts, showing how teams that agree on one clear, shared filter make faster, less political decisions than teams operating on unstated or competing definitions of success.

We recommend this book for teams that feel busy but not aligned, because the single-question filter is one of the simplest tools we’ve seen for cutting through internal debate and refocusing a team on what actually matters.

  • A single, shared filtering question can cut through most unproductive debate
  • Alignment on the real goal matters more than raw effort or activity
  • Comfort and tradition are common disguises for decisions that don’t serve the goal
  • Simple, repeatable questions are easier for teams to actually use than complex frameworks

Define your own version of ‘will it make the boat go faster’ for your team this quarter, and apply it explicitly to one recurring decision you’ve been making on autopilot.

We give this book four out of five stars.

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Perpetual: Reads | Thinking, Fast and Slow

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