talk
to us

New York
250 Park Avenue,
14th Floor New York City, NY 10177

Connecticut
22 Thorndal Circle,
3rd Floor Darien, CT 06820

Paris
23 rue du Mail
75002 Paris – France

info@beperpetual.com

Perpetual: Reads | Turn the Ship Around!

Our series of book recommendations to empower talent and fuel brands.

Turn the Ship Around!

Why Perpetual recommends it

L. David Marquet’s Turn the Ship Around! tells the story of his command of the USS Santa Fe, a nuclear submarine he inherited with the worst retention and performance record in its fleet, and how he transformed it by deliberately giving control to the crew instead of centralising every decision at the top.

Marquet’s central shift was moving from a ‘leader-follower’ model, where the crew waited to be told what to do, to a ‘leader-leader’ model, where every crew member was trained and trusted to think and decide within their own area of responsibility.

A key mechanic in the book is replacing ‘permission-seeking’ language, requesting permission to act, with ‘intent-announcing’ language, stating what someone intends to do and why, which shifts ownership of the decision to the person closest to the information.

We recommend this book constantly in our empowerment and team development work because it’s one of the clearest real-world examples of what happens to performance and retention when leaders genuinely distribute decision-making instead of just talking about empowerment.

  • Leader-leader models outperform leader-follower models when the crew is properly trained and trusted
  • Replacing permission-seeking language with intent-announcing language shifts real ownership downward
  • Distributed decision-making requires genuine competence-building, not just delegation in name
  • Retention and performance both improved once ownership moved closer to the people with the information

For one week, ask your team to state their intended action and reasoning before asking for approval, and practise responding with ‘very well’ instead of redeciding for them.

We give this book five out of five stars.

See more insights

Perpetual: Reads | Outrageous Empowerment

Our series of book recommendations to empower talent and fuel brands. Why Perpetual recommends it Outrageous Empowerment, by Ron Lovett, tells the real story of how he grew a small Atlantic Canadian security company into a national player by handing...

Perpetual: Reads | The 15 Commitments of Conscious Leadership

Our series of book recommendations to empower talent and fuel brands. Why Perpetual recommends it The 15 Commitments of Conscious Leadership, by Jim Dethmer, Diana Chapman and Kaley Warner Klemp, is a more introspective entry in the leadership canon, built...

Perpetual: Reads | Going On Offense

Our series of book recommendations to empower talent and fuel brands. Why Perpetual recommends it Behnam Tabrizi’s Going On Offense argues that most large organisations default into a defensive posture, protecting existing revenue and processes, when the leaders who actually...

Perpetual: Reads | The Power of Habit

Our series of book recommendations to empower talent and fuel brands. Review by Duke Maines Background We already know that change is difficult for a variety of reasons.  Even the most adventurous and flexible of us humans have, at a...