Our series of book recommendations to empower talent and fuel brands.

Why Perpetual recommends it
People, by Mark O’Donnell, Kelly Knight and CJ Dube, is part of the EOS Mastery series and makes a case that culture isn’t something that happens to an organisation, it’s something a leadership team has to dare to build on purpose. The authors argue that most companies drift into an accidental culture shaped by whoever shouted loudest early on, rather than deliberately designing the values, behaviours and people practices that will actually get them where they want to go.
The book is refreshingly operational for a culture book. It walks through how to define core values that are genuinely distinctive rather than generic wall art, and then how to hire, review and reward strictly according to those values so culture becomes a filter for every people decision rather than a poster in the lobby.
The authors are blunt about the cost of tolerating a talented person who violates core values, arguing that keeping them sends a louder cultural message than any values statement ever could. A single exception quietly rewrites the real rules for everyone watching, no matter what the handbook says.
We recommend this book because it matches how we help clients build culture: values only earn credibility once they’ve actually cost someone something to uphold, whether that’s a sale, a deadline, or a talented but misaligned hire.
- Culture that isn’t designed on purpose gets designed by accident
- Core values only mean something if they change who you hire, promote and let go
- Tolerating a values violation from a top performer erodes culture faster than almost anything else
- An intentional culture is a business system, not a slogan
The practical starting point is auditing your last five hiring, firing and promotion decisions against your stated values, and being honest about where the two didn’t match.
We give this book four out of five stars.