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Perpetual: Reads | Collective Genius

Our series of book recommendations to empower talent and fuel brands.

Why Perpetual recommends it

Collective Genius, by Linda Hill, Greg Brandeau, Emily Truelove and Kent Lineback, studies some of the most consistently innovative organisations in the world, Pixar among them, to answer a specific question: how do you lead innovation as an ongoing organisational capability rather than a single lucky breakthrough. The authors’ core finding is that innovation leadership looks less like commanding a vision and more like cultivating a community’s creative abrasion, agility and resolution.

The book pushes back hard on the myth of the lone visionary leader, arguing that sustained innovation actually comes from leaders who create the conditions, psychological safety to disagree productively, a discipline for testing many small bets quickly, and shared purpose bold enough to justify the discomfort of real experimentation.

Creative abrasion, deliberately generating and holding productive disagreement between different viewpoints, is the book’s most distinctive idea. Most leaders instinctively resolve disagreement quickly to reduce discomfort, but the authors show that innovative organisations resolve it more slowly and more deliberately, because the friction itself is where new ideas actually get generated.

We reference this book often when helping clients build innovation capability, because it reframes the leader’s job from generating ideas personally to designing the conditions where a whole organisation generates them continuously.

  • Sustained innovation is an organisational capability, not a single leader’s genius
  • Creative abrasion, holding disagreement productively, generates better ideas than quick resolution
  • Agility, testing many small bets quickly, matters more than one big correct bet
  • Shared purpose has to be strong enough to justify the discomfort of real experimentation

A useful practice is deliberately slowing down the resolution of your next team disagreement, giving competing viewpoints more room before converging on a decision.

We give this book four and a half out of five stars.

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