Perpetual: is proud to announce the placement of Troy Gorczyca as Senior Marketing Director at Casa Lumbre, a world leader in the beverage space who is dedicated to crafting “farm-to-bottle” Mexican premium spirits.
Troy has 20 years of experience in global companies and consumer brands within the Craft, Super Premium, and Luxury lifestyle segments (AlcBev+, FMCG, Travel, Fashion, and Automotive).
He has vast experience leading brands taking advantage of first-to-market breakthrough marketing, innovation, shopper, multicultural, celebrity partnerships, and commercial strategies that create new sources of revenue and ignite revenue growth. Troy leverages a unique blend of creative and analytical acumen to implement strategies that maximizes brand health, galvanize sales teams to deliver growth, and shoppers to pull products off shelves.
Prior to Casa Lumbre, Troy enjoyed a distinguished career with stops at Pernod Ricard, M&C Saatchi, and Deutsch LA. Congratulations to Troy and good luck to him in his new role.
This search was completed by Steve Morrissey.