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Samantha Tepper | Head of Marketing, Americas @ Les Vergers Boiron

Perpetual: is proud to announce the placement of Samantha Tepper as Head of Marketing for the Americas, at Les Vergers Boiron

Samantha brings a strong background in brand-building and strategic marketing within premium consumer and lifestyle categories. She joins Boiron Americas with deep expertise across brand strategy, strategic communications, influencer marketing, and media planning, skills she has consistently applied to elevate brand presence and drive market relevance.

Prior to this role, Samantha served as Marketing Manager at Gruppo Montenegro Americas, where she owned U.S. brand strategy for a portfolio of premium Italian spirits. In this role, she led both consumer and trade marketing initiatives across all channels, including influencer partnerships, paid media, experiential activations, and creative campaigns. Her work was instrumental in strengthening brand positioning and driving awareness in a competitive market.

At Boiron Americas, Samantha will lead the marketing function with a focus on strategic clarity, brand storytelling, and market growth. Leveraging her cross-channel expertise and consumer-centric approach, she is well-positioned to strengthen the brand’s presence and support its continued expansion in the Americas.

Congratulations to Samantha on her new role, and we wish her every success as she begins this next chapter with Les Vergers Boiron.

This search was completed by Huw Rothwell and Ishqa Rousseau.