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Peter McGuinness | Chief Executive Officer @ Bel North America

Perpetual: is proud to announce the placement of Peter McGuinness as Chief Executive Officer, Bel North America.

Peter brings extensive experience leading high-growth, mission-driven food and beverage organizations. He joins Bel North America to accelerate growth and advance the company’s Purpose*Full Snacking strategy across this key region.

Most recently, Peter served as President and Chief Executive Officer of Impossible Foods, where he led the organization through expanded distribution, market share growth, and continued product innovation. Under his leadership, the company strengthened its retail and foodservice presence while advancing its mission to create more sustainable, plant-based food solutions. Prior to Impossible Foods, Peter was President and Chief Operating Officer at Chobani, where he played a pivotal role in scaling the business into a diversified, category-leading lifestyle brand with a strong consumer following.

Throughout his career, Peter has demonstrated a consistent ability to pair commercial performance with purpose-led brand building. His leadership spans full P&L oversight, innovation strategy, operational scale, supply chain transformation, and demand creation, driving both top-line growth and long-term brand equity in competitive consumer markets.

At Bel North America, Peter will lead the organization’s next phase of expansion, strengthening the presence of its iconic brands—including Babybel, GoGo squeeZ, The Laughing Cow, and Boursin, ywhile reinforcing Bel’s commitment to delivering nourishment, joy, and a more sustainable food system across the region.

Congratulations to Peter on his new role, and we wish him every success as he leads Bel North America into its next chapter of growth.

This search was completed by Pierre Trippitelli and Sophie K/vella.

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