Perpetual: is proud to announce the placement of Emma Medina as SVP of Marketing at Cincoro Tequila.
Cincoro Tequila is uniquely made with the highest quality 100% Weber Blue agave from both the highland and lowland regions of Jalisco, Mexico. The heart of Cincoro is a naturally rich and delicious family of tequilas with an ultra-smooth long finish for a taste unlike any other. The brand is owned by five NBA team owners – Emilia Fazzalari and Wyc Grousbeck of the Celtics, Jeanie Buss of the Lakers, Michael Jordan of the Hornets, and Wes Edens of the Bucks – their ambition is making Cincoro the world’s best-tasting and selling tequila.
Emma is a purpose-driven brand marketing executive with deep experience building, coaching, and leading high-performing, multidisciplinary, and agile global marketing teams. As a strategic visionary, she thrives on uncovering brand truths and skillfully links the brand’s promise with consumer insights, culture, and lifestyle to create meaningful brand connections. She is an accomplished leader with strong expertise in marketing, communications, innovation/new product development, digital/social media, and an impressive record of building strategies that drive value, accelerate transformation, and achieve long term sustainable growth.
Prior to Cincoro Tequila, Emma was Chief Marketing Officer at Clase Azul Mexico and VP of Marketing at Remy Martin, Americas. Congratulations to Emma and good luck to her in her new role.