Perpetual: is proud to announce the placement of Bridget McCarthy Lasda as VP National Sales at Heineken USA – the world’s most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. Heineken is committed to innovation, long-term brand investment, disciplined sales execution and focused cost management.
Prior to joining Heineken USA, Bridget held several positions at Coca-Cola spanning her 13 year career there. Previous positions include – VP Sales, Target, VP Category Commercialization, Channel Operations and Director of Hydration.
Congratulations to Bridget and good luck to her in her new role.
Search Team: Steve Morrissey