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Home Team Sports | Discovering their Values and Purpose

Home Team Sports is a unique sports marketing company that offers brands fully customizable and scalable branding and partnership opportunities wherever home team sports fans can be found. HTS gives brands unparalleled access to the most passionate home team fans across the country. It is a complete sports marketing solution, providing full access to fans on a local, regional or national scale through customized brand integrations, branded-content platforms, live-game streaming, exclusive highlights, custom creative/advertising production, VIP hospitality experiences and more. They provide game coverage of all MLB, NBA and NHL home teams in the U.S., reaching over 90 million homes across our television and streaming platforms.

See below how we helped Home Team Sports accelerate their business and take the next step on their journey.


SITUATION

Create a new central set of values that the team could buy into and be inspired by

TASK

Facilitate discovery of the purpose statement of the business and the set of values that would be the driving force of the business

ACTION

Ran multiple sessions for the team that pushed them to dig deeply into their company DNA and distill and rally around a common set of goals

RESULT

Connecting the individual purposes to the grand overall purpose of the firm