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Chris Borges | Director of Marketing @ Perfetti Van Melle

Perpetual: is proud to announce the placement of Chris Borges as Brand Director for Airheads at Perfetti Van Melle, one of the world’s largest manufacturers and distributors of confectionery and chewing gum, that has a world-class stable of brands.

Chris is a marketing executive whose career has been rooted in brand management. He is a cross-functional leader with a successful track record across multiple products, successfully launching and developing retail and trade strategies across a multitude of world-famous brands. Chris has 10 years of experience, most notably at General Mills where he moved through the ranks into increasingly more senior positions working on many of their iconic brands, such as Pillsbury, Chex, and Progresso Soups to name a few.

Congratulations to Chris and good luck to him in his new role.

The search was completed by Traci Gentry