talk
to us

New York
250 Park Avenue,
14th Floor New York City, NY 10177

Connecticut
22 Thorndal Circle,
3rd Floor Darien, CT 06820

Paris
23 rue du Mail
75002 Paris – France

info@beperpetual.com
Attributes of the t3 framework:
the right stuff

The "right stuff" is about ensuring the right people are in place and ready to deliver. They feel strongly that they are working with a group of people they respect and can get the job done. The foundation of any team are the people who comprise it. The needs of any team go far beyond ensuring they "can do" the job itself (competence) and extend to areas that allow the team, and its individual members, to work effectively together in delivering the desired outcomes.

These include, for example, possessing a growth mindset, allowing people to adapt more effectively to adversity and solve problems that lead to a breakthrough (‘can do’ attitude). Openness to other’s ideas (a true team player), grit and positivity are other examples of traits of people that are important on any team.

Simply put, members of the team "can do, can do".

clarity & alignment

People and teams are clear on what they need to do and why it is important. High-performing team feel strongly that the direction is clear, and line-of-sight exists between their work and that of the teams or organization on the whole.

There is clarity in the vision, mission and objectives of the team and clarity in how such objectives cascade down to each and every member within it.

Clarity is nothing without alignment, at least over the longer-term. People who know what to do can certainly deliver some good results, within their own sphere of influence; however, alignment is vital for sustained execution excellence. Alignment suggests that people are committed to their role and what they need to do to produce good results.

Simply put, members of hte team "know what to do."

empowerment

Empowerment is all about ensuring people have the freedom, support, and tools to deliver on what is expected along with the systems and process to work effectively together.

The nature of the way organizations are designed and the likelihood that most are populated by human beings leads to a natural dysfunction that often is referred to as silo thinking or behavior. Left alone, silo behavior and potentially relational-based conflict WILL arise. This calls for organizations to install a ritual that ensure these are outlined, clarified, and negotiated so that people can work effectively together in driving value for their customers, and the business.

Additionally, we find many teams that have too many priorities that are crippling the team’s effectiveness and/or leading to burnout. Typically, ad hoc demands from the business may be the culprit, and without a priority reconciliation process, frustration emerges.

Simply put, members of the team are "allowed and enabled to".

belonging

Belonging suggests that people fit within your organizational context—they "belong" here and are connected to the organization.

Organizations cannot afford to have disengaged employees—and yet, many in the workforce report being actively disengaged. Others are passively disengagement manifesting in some form of "quiet quitting." This results in lost productivity and an unhappy workplace in general.

While there are many factors that may be at play here, the most important one is a sense of connection people have with their company, a belief that they (the company) are doing the right thing (beyond making money) and that they are operating in a way that is consistent with making a real contribution to society. For newer generations of workers this is of particular importance. It all starts with purpose and values.

Simply put, members of the team "believe it's right to do".

agile execution

Agile Execution is all about how the team works together to adapt to dynamic conditions. It is our belief that no initial plan will survive for very long, placing a burden on the team to pivot consistently in order to deliver upon their strategic outcomes.

In today’s VUCA world, planning is taking on new forms as organizations recognize that within weeks after initiating any plan, it can be rendered, at worst case, useless, or in best case, intentions remain on track but how one gets there changes rapidly. The environment is simply too dynamic to invest months preparing, planning, and budgeting for a reality that may not exist in six months.

In our view, get the strategic intent right, plan on how to get there, and instill agile execution rituals that allow the team to adapt to the realities of executing against the plan.

Simply put, members of the team "will do what it takes with integrity".

togetherness

A sense of togetherness results when the teams do the other five attributes well, leading to sustained high-performance and lots of enjoyment working with fellow colleagues. No matter how remote a team may operate, leaders need to work to secure this sense of "togetherness" and, ideally, bring people together every so often.

In such teams, not only do you have exemplary engagement and behaviors from all constituent members but that final piece of "social glue" -- individuals motivated also by the very company of their team colleagues. This is the zone where intra-relationships are defined by shared levels of high professional respect and, indeed, deep friendships.

Team members bearing this attribute scale even greater heights (sometimes literally!) because not only are they passionate about what they do (as built on all the preceding qualities) but it is this comradeship that sits at the very nexus of this passion. There is no place they would rather be than with the companionship of their comrades and, with this fellowship, a sense of collective invincibility. For such teams, there is a mindset of "anything together".

Simply put, members of the team "build a legacy".

blog posts

Perpetual’s memorable visit to Bar Convent Brooklyn 2024

In the vibrant heart of Industry City, Bar Convent Brooklyn 2024 was a captivating experience for the Perpetual team. Driven by an appreciation and passion for premium and craft spirits, mixers and ingredients Bar Convent Brooklyn (BCB) provided a welcoming and collaborative environment where pioneers of the bar and beverage community gathered to celebrate and shape the future of liquid culture. This year’s event was a testament to the ongoing evolution and innovation in the world of premium beverages.

Immersing in Liquid Culture

The Perpetual team arrived at BCB with high expectations, ready to immerse themselves in the outstanding displays and showcases from some of the most prestigious names in the industry. From William Grant & Sons to Campari, High West, American Metal Whiskey, fast growing non-alc brands such as Three Spirit & Lyre’s, leading mixers such as London Essence and Goslings and premium puree companies such as Les vergers Boiron the event was a curation of the most premium brands driving the cocktail movement. Each booth offered a unique blend of tradition and innovation, showcasing the meticulous craftsmanship and creativity behind every bottle & brand.

Highlights and Innovations

One of the standout experiences for the team was the exhibit by William Grant & Sons. Known for their exceptional range of spirits, their booth was a hub of activity, offering samples of their latest innovations. The team was fascinated at the intricate flavors and craftsmanship that went into each sample, particularly enjoying the nuances of their new gin and whisky blends. Thank you Paul Basford and Team William Grant & Sons.

Campari’s display was equally impressive, highlighting their classic aperitifs alongside innovative new products designed to captivate the modern palate. The team sampled a range of Campari-based cocktails, each one a testament to the brand’s enduring legacy and forward-thinking approach. Thank you Steve Chasen and Team Campari.

High West’s exhibit offered a deep dive into the world of American whiskey. Known for their bold flavors and pioneering spirit, High West did not disappoint. The team had the opportunity to sample some of their finest bourbons & whiskeys, each one a celebration of the rugged landscapes and rich history that inspire their creations.

American Metal Whiskey brought a unique edge to the event with their industrial-themed booth. Their commitment to blending tradition with a rebellious spirit was evident in each sample. The team appreciated the bold flavors and innovative techniques that set American Metal Whiskey apart in a crowded market. Great to catch up Randy Carlson and Team American Metal Whiskey. 

Building Connections

Beyond the outstanding displays and immersive experiences, BCB was an opportunity for the Perpetual team to build and strengthen connections. The event brought together industry leaders, emerging brands, and enthusiasts, creating a vibrant network of professionals passionate about the future of liquid culture. Steve, Huw, and Libby took full advantage of this opportunity, engaging in insightful conversations, exploring potential collaborations, and reconnecting with clients over delicious cocktails.

Meeting new connections and discovering new brands were highlights of the event. The team was particularly excited about the new-to-market innovations they encountered, many of which are set to redefine industry standards. The collaborative spirit of BCB fostered an environment where ideas flowed freely, and best practices were shared, ensuring that the future of the beverage industry remains bright and dynamic.

A Toast to the Future

As the event drew to a close on Day 1, the Perpetual team reflected on the experiences and connections they had made. Bar Convent Brooklyn 2024 was not just an exhibition but a celebration of the passion and innovation driving the beverage industry forward. Steve, Huw, and Libby left with a sense of inspiration, ready to apply the insights and ideas gained from the event to their future endeavors.

In the world of premium and craft spirits, events like BCB are invaluable. They provide a platform for learning, networking, and celebrating the art of beverage making. The Perpetual team extends their gratitude to everyone they met and reconnected with at the event. Here’s to the future of liquid culture and the exciting journeys ahead!

See more insights

AI in the Service of Creativity: A Recap of the Event Organized by Perpetual

Supporting Fever-Tree NA in Creating Aligned Company Values

Establishing Clarity and Connection as a High-Performing Team – Global Tequila Team Offsite at Diageo

How to Run a Meeting That Doesn’t Suck The Life Out of Your Team