At Perpetual, we believe that leadership is the foundation of any thriving, human-centric, high-performance culture. That’s why we’re proud to share the story of our partnership with Playfly Sports, a visionary company committed to transforming leadership within the sports and media industry. Together, we’ve launched the Playfly Sports Learning Academy—a groundbreaking initiative designed to cultivate the leaders of today and tomorrow through two purpose-driven programs: the Leadership Development Program (LDP) and the Manager Development Program (MDP).
This collaboration reflects our shared commitment to nurturing talent, driving organizational transformation, and preparing leaders to navigate the complexities of a dynamic business landscape.
Playfly Sports’ Vision: Developing Leadership Excellence
Playfly Sports understands that great organizations are built by great leaders. Their vision is clear: empower people leaders at every level with the tools, mindset, and strategies needed to excel. By investing in the Playfly Sports Learning Academy, they’ve taken a bold step toward ensuring that their leadership pipeline remains robust, dynamic, and aligned with the company’s long-term goals.
At Perpetual, we were honored to create this transformative program, leveraging our proprietary Team-to-Togetherness (T3®) framework to address Playfly’s unique challenges and opportunities.
Each Leadership Development we create is bespoke and designed individually for each client’s need, circumstances and developmental needs taking into account specific organizational competencies and frameworks. Additionally, we can brand programs for clients in their look & feel if requested for a small additional cost.

2 examples of the branded programs we created for Playfly Sports are shown here below:
Leadership Development Program (LDP)
Audience: VP-level and above high-potential individuals, ready to step into senior leadership roles.
The Leadership Development Program is a twelve-month journey designed to equip experienced leaders with the skills and mindset to drive both organizational success and cultural transformation. Through a blend of in-person workshops, virtual modules, and coaching, the program helps participants deepen self-awareness, refine strategic thinking, and master the art of leading high-performing teams.
Core Areas of Focus:
- Leading Self: Cultivating self-awareness and emotional intelligence to inspire others.
- Leading Strategy: Translating organizational goals into actionable strategies.
- Leading Culture: Fostering a psychologically safe, inclusive, and innovative environment.
- Leading High-Performing Teams: Building empowered, agile teams that deliver exceptional results.

Manager Development Program (MDP)
Audience: Mid-level managers and junior leaders who are building their leadership foundations.
The Manager Development Program is a six-month experience tailored for those who leading from the middle or are new to management. The program content is tailored to equip managers with the skills and mindset to build, inspire, effectively evaluate, and accelerate the performance of their teams. Designed to bridge the gap between individual contributor and people leader, this program combines practical skills development with a focus on personal growth.
Key Goals:
- Turning managers into leaders who inspire trust, set goals, and empower teams.
- Building self-awareness, emotional intelligence, and effective delegation skills.
- Creating alignment between individual, team, and organizational objectives.

Perpetual’s Role: Designing and Delivering Impact
Our work with Playfly Sports began with a shared understanding of the challenges and opportunities inherent in leadership development. Together, we designed a structured and phased approach that would resonate with Playfly’s values, vision, and long-term strategy.
Here’s how we did it:
- Diagnostic Foundations: Using our T3® diagnostic, behavioral assessments, and Predictive Index, we established a baseline for leadership capabilities.
- Tailored Curriculum Development: Leveraging our T3® framework, we crafted modules addressing real-world leadership challenges.
- Integrated Delivery: Combining in-person workshops, virtual learning, and coaching for a flexible, impactful experience.
- Embedding a Leadership Culture: Aligning outcomes with Playfly’s goals and cultural aspirations.
Results: A Testament to Leadership Investment
The inaugural cohorts of the Playfly Sports Learning Academy are already making strides in their leadership journeys. Moreover, Playfly’s commitment to fostering inclusion and belonging ensures these programs create a leadership culture aligned with their broader DEI and business goals.
Playfly Sports’ CEO, Craig Sloan shared:
“The Perpetual Leadership Development Program has been nothing short of transformational for our organization. Over the past 12 months, 20 of our senior leaders have immersed themselves in a program designed to enhance their skills in leading self, strategy, culture, and high-performing teams. The combination of real-world business case scenarios and tackling real-time challenges unique to our leadership team has significantly elevated the capabilities of this cohort.
Laura McKenna has proven to be a world-class instructor, facilitator, and expert in leadership development. Her ability to engage, challenge, and inspire our team has been exceptional. The program’s impact has been so profound that we’ve committed to year two and a second cohort.
Perpetual has truly set a new standard for leadership development, and we are thrilled to continue this partnership.”
Recent graduates of the Manager Development Program report heightened self-awareness, strong strategic acumen, and an improved ability to lead with empathy and resilience. Here’s what some of them had to say:
“I gained insight into how I can foster a high-performance culture for my team through communication, trust, alignment, goal setting, feedback and self-awareness.”
“This program helped me become more confident as a leader. I have been able to empower my staff to continue to be high performers.”
“The single more important thing I learned and made me shift my entire thinking so that as a leader who is very skilled at ‘doing’ in my role as a leader it isn’t necessarily to ‘do’ any more, but to lead my team of ‘doers’.”
“I feel the program has done a lot to instill confidence in leadership techniques that I’ve already been executing, but has also given me additional perspective towards ways to grow my field of view and gain experience in leading more effectively across more types of personalities and demographics.”
They shared that the elements of the program that they found most useful included:
“The program as a whole provide a lot of perspective on how to engage and interact with my team to drive results and a positive culture.”
“How to manage multiple, different generations, how to be more engaging with my team, and how to show empathy.”
“Empowering my people and developing emotional intelligence to better lead my direct reports.”
“There were several elements that are immediately applicable, but personally the section on how to lead different generations including younger generations I found extremely helpful.”
“Communication adjustments based on team, project, audience, etc.”
“Skills for leadership vs management – how to both lead and manage.”
“Time management tools, team building tools, delegating tasks wisely, matching task and responsibilities to each team member’s strengths.”
“Aligning team members’ tasks with their passions, what they love doing, and what they are good at.”
Why Perpetual?
The success of the Playfly Sports Learning Academy underscores Perpetual’s ability to partner with organizations to drive meaningful change. We bring strategic expertise, experienced practitioners, proprietary methodologies, and a collaborative spirit to every engagement.

A Call to Action: Transform Your Leadership with Perpetual
For C-suite leaders seeking to future-proof their organizations, Playfly Sports’ success offers a compelling blueprint. Leadership development is not just an investment in people—it’s an investment in the long-term health and performance of your business.
If you’re ready to build a leadership pipeline that drives results, fosters innovation, and creates a legacy of excellence, we’re here to help. Let’s shape the future of your organization together.
Contact Perpetual today to explore how our tailored leadership solutions can empower your teams and elevate your business.