by Steve Morrissey, CEO at Perpetual
In the Perpetual t3 framework for Organizational Health and High-Performing Teams, Clarity and Alignment are fundamental. More than just corporate buzzwords, they determine whether a team operates as a truly high-performing unit or as a group of individuals moving in different directions.
At their core, clarity and alignment ensure that every team member not only understands their role but also sees how their contributions drive the organization’s broader mission forward. Without them, even the most talented teams risk inefficiency, miscommunication, and wasted potential.
The power of clarity
Clarity starts with a well-defined vision and strategic intent. Leaders must articulate not just where the organization is going, but also how it will get there. This clarity should cascade through the organization—from the top-level vision to department goals and individual key performance indicators (KPIs).
When every team member understands how their work connects to the bigger picture, they operate with greater confidence, purpose, and efficiency. Without this clarity, even the best strategies can stall in execution.
Why alignment matters
While clarity provides the roadmap, alignment ensures everyone is moving in the same direction. It’s not just about knowing the vision—it’s about commitment to it. Aligned teams work cohesively, invested in the organization’s success.
Crucially, alignment isn’t about enforcing top-down directives. It’s built through engagement and inclusion. When teams are involved in setting priorities and defining execution plans, they develop a sense of ownership. This commitment fuels momentum, even when tough decisions need to be made.
It’s also important to note that alignment does not mean consensus. In fact, over-prioritizing consensus can slow innovation and stall action. True alignment allows for debate, but once a direction is chosen, the team commits to moving forward together.

From strategy to execution: a real-world example
Clarity and alignment are not just theoretical concepts—they are practical necessities for organizations navigating complexity. A recent example of this comes from our work with CNG Global Pulp Group, where Perpetual supported the Leadership Team recently with a Mission Alignment session to help sculpt the successful outcomes for 2025.
Over the years, Perpetual has supported CNG in a variety of ways with the overarching lens of improving business performance and personal growth throughout the global organization. This has included programs in the areas of, Strategic Planning, Leadership Development, Conference Planning & Delivery and Executive Coaching, as examples.
In our most recent engagement, we conducted a virtual session with CNG’s Leadership Team. The goal? To reflect on company performance, assess opportunities for 2025, and pinpoint friction points—both internal and external—that could impact execution. This included discussions on macro industry trends, competitive pressures, and internal capacity for change.
Reflecting on the session, Perpetual’s Nigel Robinson noted:
“Our value-add in this meeting was to provide a forum for a global discussion on Mission Priorities and to stimulate a challenging debate around what it will truly take to move from planning to execution in a highly dynamic global marketplace.”
The team left the program with a clear sense of the Mission Priorities that will help accelerate the business in 2025 and a sense of shared purpose across the multiple geographies represented at the meeting. These Must Win Battles will be shared with the entire team at the upcoming company conference in Istanbul which will also include suppliers, customers and industry thought leaders in a fascinating event for the industry.

Operationalizing alignment: cascading vision into action
CNG’s experience underscores a key lesson: clarity and alignment must be operationalized to be effective. A well-articulated strategy means little if it isn’t translated into specific, actionable goals and measurable outcomes.
A simple yet powerful approach is goal nesting, where organizational objectives cascade down to team-level priorities and individual KPIs. For example, if a company sets a goal of growing market share by 15%:
- Marketing might focus on increasing brand awareness
- Sales could prioritize new client acquisition
- Operations might enhance efficiency to support scalability
By aligning individual contributions with the broader strategy, companies create a direct line of sight between daily actions and long-term success.
Embedding clarity & alignment as a Leadership ritual
Clarity and alignment aren’t one-time initiatives—they are ongoing leadership practices.
To sustain them, organizations must:
✅ Over-communicate the vision – Repeat strategic goals until they become second nature.
✅ Foster open dialogue – Create spaces for questions, discussion, and refinement.
✅ Simplify priorities – Ensure objectives are clear, actionable, and aligned across teams.
✅ Translate strategy into KPIs – Break down goals into measurable outcomes.
✅ Review and adjust regularly – Adapt priorities as the business landscape evolves.
Conclusion: the cost of misalignment
The absence of clarity and alignment can quietly derail even the most promising strategies.
When teams lack direction, resources are wasted, decisions stall, and frustration builds.
But when clarity and alignment are deeply embedded in an organization’s DNA, teams move with focus, collaboration, and a shared sense of purpose.
Our work with CNG Global Pulp Group illustrates this in action—alignment isn’t just about vision-setting; it’s about ensuring that vision translates into measurable, high-impact execution.
At Perpetual, we believe that high performance isn’t just about talent—it’s about focus, collaboration, and a relentless commitment to a shared mission. By continuously reinforcing clarity and alignment, organizations unlock their full potential and drive sustained excellence.