enfr

talk
to us

New York
250 Park Avenue,
14th Floor New York City, NY 10177

Connecticut
22 Thorndal Circle,
3rd Floor Darien, CT 06820

Paris
23 rue du Mail
75002 Paris – France

info@beperpetual.com
Attributes of the t3 framework:
the right stuff

The "right stuff" is about ensuring the right people are in place and ready to deliver. They feel strongly that they are working with a group of people they respect and can get the job done. The foundation of any team are the people who comprise it. The needs of any team go far beyond ensuring they "can do" the job itself (competence) and extend to areas that allow the team, and its individual members, to work effectively together in delivering the desired outcomes.

These include, for example, possessing a growth mindset, allowing people to adapt more effectively to adversity and solve problems that lead to a breakthrough (‘can do’ attitude). Openness to other’s ideas (a true team player), grit and positivity are other examples of traits of people that are important on any team.

Simply put, members of the team "can do, can do".

clarity & alignment

People and teams are clear on what they need to do and why it is important. High-performing team feel strongly that the direction is clear, and line-of-sight exists between their work and that of the teams or organization on the whole.

There is clarity in the vision, mission and objectives of the team and clarity in how such objectives cascade down to each and every member within it.

Clarity is nothing without alignment, at least over the longer-term. People who know what to do can certainly deliver some good results, within their own sphere of influence; however, alignment is vital for sustained execution excellence. Alignment suggests that people are committed to their role and what they need to do to produce good results.

Simply put, members of the team "know what to do."

empowerment

Empowerment is all about ensuring people have the freedom, support, and tools to deliver on what is expected along with the systems and process to work effectively together.

The nature of the way organizations are designed and the likelihood that most are populated by human beings leads to a natural dysfunction that often is referred to as silo thinking or behavior. Left alone, silo behavior and potentially relational-based conflict WILL arise. This calls for organizations to install a ritual that ensure these are outlined, clarified, and negotiated so that people can work effectively together in driving value for their customers, and the business.

Additionally, we find many teams that have too many priorities that are crippling the team’s effectiveness and/or leading to burnout. Typically, ad hoc demands from the business may be the culprit, and without a priority reconciliation process, frustration emerges.

Simply put, members of the team are "allowed and enabled to".

belonging

Belonging suggests that people fit within your organizational context—they "belong" here and are connected to the organization.

Organizations cannot afford to have disengaged employees—and yet, many in the workforce report being actively disengaged. Others are passively disengagement manifesting in some form of "quiet quitting." This results in lost productivity and an unhappy workplace in general.

While there are many factors that may be at play here, the most important one is a sense of connection people have with their company, a belief that they (the company) are doing the right thing (beyond making money) and that they are operating in a way that is consistent with making a real contribution to society. For newer generations of workers this is of particular importance. It all starts with purpose and values.

Simply put, members of the team "believe it's right to do".

agile execution

Agile Execution is all about how the team works together to adapt to dynamic conditions. It is our belief that no initial plan will survive for very long, placing a burden on the team to pivot consistently in order to deliver upon their strategic outcomes.

In today’s VUCA world, planning is taking on new forms as organizations recognize that within weeks after initiating any plan, it can be rendered, at worst case, useless, or in best case, intentions remain on track but how one gets there changes rapidly. The environment is simply too dynamic to invest months preparing, planning, and budgeting for a reality that may not exist in six months.

In our view, get the strategic intent right, plan on how to get there, and instill agile execution rituals that allow the team to adapt to the realities of executing against the plan.

Simply put, members of the team "will do what it takes with integrity".

togetherness

A sense of togetherness results when the teams do the other five attributes well, leading to sustained high-performance and lots of enjoyment working with fellow colleagues. No matter how remote a team may operate, leaders need to work to secure this sense of "togetherness" and, ideally, bring people together every so often.

In such teams, not only do you have exemplary engagement and behaviors from all constituent members but that final piece of "social glue" -- individuals motivated also by the very company of their team colleagues. This is the zone where intra-relationships are defined by shared levels of high professional respect and, indeed, deep friendships.

Team members bearing this attribute scale even greater heights (sometimes literally!) because not only are they passionate about what they do (as built on all the preceding qualities) but it is this comradeship that sits at the very nexus of this passion. There is no place they would rather be than with the companionship of their comrades and, with this fellowship, a sense of collective invincibility. For such teams, there is a mindset of "anything together".

Simply put, members of the team "build a legacy".

Perpetual insights

quarterly insights – Q3 2025

back to all insights Perpetual insights

This past quarter, our transatlantic footprint came into sharper focus.

At Perpetual, we believe great leadership is measured not by intention, but by impact. Over the past three months, we’ve seen that impact come to life—whether through immersive strategy simulations that turn planning into execution, culture work that balances empathy with performance, or convening senior leaders to explore how to lead through uncertainty.

One thing is clear: when leadership meets alignment, momentum follows.


high-impact deliveries from last quarter

Strategy Wargaming


Introducing Strategic Wargaming for Leaders

Business Wargaming is a high-impact, 3-day simulation that helps leadership teams pressure-test strategy, sharpen decision-making under pressure, and strengthen cross-functional alignment.

Designed to turn insight into action, it’s not a workshop—it’s a strategic rehearsal that fuses planning with execution.

Read the case study


From Culture to Clarity: A Leadership Reset at OOFOS

To meet growing market pressure while preserving its people-first culture, OOFOS engaged Perpetual for a transformational leadership offsite. Over three days, we helped align strategy, redesign rituals, and embed high-performance behaviors. The result: deeper connection, sharper execution, and cultural clarity—ready to fuel the brand’s next phase of growth.

Read the blog article
NYC event


Leading Through Uncertainty: Highlights from NYC Event

On July 18th, Perpetual hosted a sold-out leadership event in New York, uniting 50+ senior leaders to explore one powerful question: how do we lead through uncertainty? With insights from leaders at Merrell, WhistlePig, Edrington and Playfly Sports, the night offered real perspective—and built community around shared challenges and bold leadership.

Read the blog article


Perpetual’s impact on talent growth

We are pleased to highlight some of our key placements this quarter, showcasing our continued expertise in identifying top leadership talent across diverse industries.

Job placement

Food & Beverage practice

We’re proud to announce the placement of Zach Colatruglio as VP of National Accounts Off-Premise at Filthy Food. Zach brings deep CPG sales expertise and a proven track record of driving growth across Walmart, Sam’s Club, and beyond. He will play a key role in expanding Filthy Food’s retail footprint.

See the placement
Job placement

Wine & Spirits practice

Kristin Blake joins Gallo as Business Innovation Lead. With innovation leadership roles at Anheuser-Busch and experience across Corona, Knob Creek, and Goose Island, Kristin is primed to accelerate Gallo’s consumer-first innovation agenda.

See the placement

Don’t miss our next quarterly insights!

Be the first to explore key milestones, expert updates, and curated content—delivered straight to your inbox.

See more insights
Perpetual insights

quarterly insights – Q2 2026

Our quarterly insights Q2 2026 reflect a quarter defined by execution gaps. Strategy doesn’t fail in the boardroom. It fails in what happens after. This quarter, we worked alongside leadership teams navigating that gap, building shared direction, sharper accountability, and...

Perpetual insights

what three years in wine & spirits leadership taught us

What three years of market turbulence taught us about leadership, teams, and the enduring pull of a great industry Three years ago, Wine and Spirits leadership was at the heart of Perpetual’s most active sector. Ten of our top twenty...

Perpetual insights

quarterly insights – Q1 2026

High-performing organizations don’t rely on isolated talent: they build systems that align people, capabilities, and leadership around a shared way of performing. This quarter, we’re highlighting how organizations are strengthening team dynamics to unlock sustainable performance. From building repeatable commercial...

Perpetual insights, talent

what I learned at Expo West 2026: trends, talent, and connections

If you want a real-time snapshot of where food, health, and consumer expectations are heading, spend a few days walking the floor at Expo West. Walking into Expo West this year felt like stepping into the epicenter of the food...