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Danny Newton | Senior Vice President of Sales at Casa Lumbre

Interviewed by Steve Morrissey

We welcome Danny Newton, Senior Vice President of Sales at Casa Lumbre for a raw conversation on the turning points in his life that got him to where he is now and what drives him to keep going.


Danny Newton has extensive national sales & marketing beverage alcohol experience with a successful track record of managing and growing brands across all stages – new and developed. Known for driving sustainable, winning business results, and having high standards of performance. He is the ultimate team player, who has worked for both large and “start-up” wine & spirits companies.

Danny is a successful senior executive with a consistent track record of creating and implementing both, brand and route-to-market strategies, while having a strong understanding of how to drive a strategic commercial planning process through an organization. He has high level and effective beverage industry competencies that include: strict financial and analytic rigor; growing net sales plus revenue & profit; supply chain management; market expansions; channel strategy development and implementation; KPI development & management; building & implementing new organizational structures; leading diverse, high-performing & cross-functional teams.

We hope you enjoy our raw conversation with Danny.

Editing and sound mixing of this episode was done by Clara Ernoult.