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Perpetual: Reads | Overcoming Limiting Beliefs

Our series of book recommendations to empower talent and fuel brands.

Overcoming Limiting Beliefs

Why Perpetual recommends it

Luna A. May’s Overcoming Limiting Beliefs focuses on the quiet, often unexamined assumptions people carry about their own capability, assumptions formed early and rarely questioned, that end up shaping which opportunities they pursue and which they rule out before even trying.

The book walks through a practical process for identifying a limiting belief, tracing where it likely came from, and testing whether it actually holds up against real evidence, rather than simply accepting it as an unchangeable fact about who someone is.

May is direct that limiting beliefs rarely disappear through positive thinking alone; they weaken through repeated, deliberate evidence to the contrary, which is why the book leans on small, achievable actions that gradually build a different story.

We recommend this book as an accessible entry point into self-leadership work, particularly for people early in a growth mindset journey who need a simple, concrete process rather than a dense psychological framework.

  • Limiting beliefs are learned assumptions, not fixed truths about capability
  • Most limiting beliefs were formed early and have never been seriously questioned
  • Beliefs change through repeated evidence, not through willpower or positive thinking alone
  • Small, achievable actions are more effective than big leaps for building new evidence

Name one belief you hold about what you’re ‘not good at,’ and take one small action this week that directly tests whether it’s actually true.

We give this book three out of five stars.

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