Melissa is an omnichannel Sales CPG professional with a passion for establishing brands, scaling distribution, and building teams. She has extensive experience managing the top ten retailers in the US, inclusive of Target, Walmart, and Amazon. She has deep experience cultivating successful partnerships with leading distributors, retailers, and e-tailers in major markets across the world.
Melissa has strong management skills in distribution and retail relationships, launching and growing brands (including celebrity) and developing business across a multitude of product categories. She has a proven history of executing development plans and managing full lifecycle: research, analysis, market entry, and market saturation.
Melissa is adept at forging profitable partnerships within the retail, wholesale, eCommerce, and premium business – including co-brand product development in partnership with National Retailers. She is a competent manager of highly creative promotional events with a strong record of drafting key business contracts, closing deals, and exceeding sales targets.
Congratulations to Melissa and good luck to her in her new role.